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About Us
Data. Culture. Change.
We love culture and believe everyone should be able to create it and enjoy it.
But access to cultural opportunities are not equal. Cultural organisations are generally not reflective of the communities they serve.
Things have got to change.
While we don't have a magic bullet, we agree with Baroness McGregor-Smith that effective use of data will be essential in making the sector truly and demonstratively reflective and inclusive.
We're here to help cultural organisations, practitioners, funders and policy makers get the most out of data. We have decades of experience in the innovative use of data, a fundamental commitment to working in partnership and a desire to keep learning.
If you share our vision of a thriving and equitable cultural sector, we'd love to hear from you and work with you.
Our People
David Brownlee
David’s leadership roles include Chief Executive of Audiences UK, Executive Director of UK Theatre, Founding Director of the Family Arts Campaign and Managing Director of Purple Seven.
His early career was in arts marketing and fundraising before moving into Local Government as Head of Arts & Entertainment for the London Borough of Lewisham and then on to Arts Council England where he held one regional and two National Director roles. At ACE he was responsible for devising the A Night Less Ordinary free ticket programme for young people and commissioning the research on local cultural engagement that led to the Creative People and Places programme.
As a data analyst, his clients have included the BBC, the DCMS and the Ambassador Theatre Group, the world’s largest theatre company.
His many publications include four editions of the National Campaign for the Arts’ Arts Index, two editions of the British Theatre Repertoire Report, and ten Insight Reports tracking the impact of the COVID pandemic on the performing arts in the UK, Republic of Ireland, United States and Canada.
In a voluntary capacity, he was actively involved in the campaign to establish an Audience Development Agency in London and subsequently served as the Vice Chair of Audiences London. He has also served on the Board of the National Campaign for the Arts and Nottingham Playhouse.
He is a frequent contributor to industry journal The Stage and a visiting lecturer at the Rome Business School.
Helen Brownlee
Over a twenty-year period, Helen's career in ticketing progressed from running the box office at the Crewe Lyceum to managing all aspects of the world's largest theatre ticketing business. She established the ATG Tickets brand and led a worldwide staff team of over 200. Her responsibilities included managing ATG's digital team and building one of world's most popular cultural websites (24 million unique visitors a year). She also established ATG's CRM team and managed the world's biggest theatre membership scheme (120,000 TheatreCard members).
Helen was a Board Member of the Society of Ticket Agents and Retailers for over a decade.
Since leaving ATG, Helen's consulting clients have included HQ Theatres, BH Live, Theatre Royal Plymouth and Hall for Cornwall.