Data Analysis

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Many arts organisations today are data-rich but time- and skills-poor when it comes to unlocking the full value of their data. With growing volumes of audience and performance data, it’s easy to feel overwhelmed and hard to extract the insights that drive growth and better decisions.

Data Culture Change provides analysis services that act like an in-house data analyst, helping organisations get the most from their CRM. We identify trends, opportunities, and areas for improvement—particularly in pricing, membership, and donations.

With our support, you can:

• Unlock insights from your CRM: We uncover patterns that inform pricing, membership, and donor strategies.
• Identify trends and opportunities: Audience behaviour and engagement data are used to improve offers and grow participation.
• Boost renewable revenue: We focus on long-term income, with tailored strategies for retention and sustainable growth.

We work closely with you to turn data into a strategic asset that delivers impact and supports your goals.