Data Stewardship

---

Data Culture Change provides ongoing consultancy services to cultural organisations, with a special focus on the performing arts, to help them strategically steward and manage their data. We recognise that data is essential for informing every aspect of an organisation's work, from strategic planning to operational performance. Our approach ensures that data can become a powerful tool to:

• Inform Strategic Planning: We assist organisations in using data to guide their long-term vision and decision-making, ensuring that strategies are built on insights derived from audience behaviour, market trends, and internal performance metrics.

• Enhance Performance Management: Data is used to track and improve operational efficiency, from box office performance to staff resource management. We help organisations set measurable goals, monitor progress, and adjust tactics to optimise results.

• Support Fundraising and Reporting: We work with organisations to use data to demonstrate their impact to funders and stakeholders. Whether preparing reports or providing the evidence base and argument for funding proposals, we ensure that data is presented in a way that highlights value, engagement, and growth.

• Maximise Audience Engagement: By analysing audience demographics, preferences, and behaviours, we help organisations build targeted campaigns and improve audience experiences, driving attendance and loyalty.

• Enhance Operational Efficiency: Data is used to streamline day-to-day operations, from scheduling performances to managing resources, ensuring that every part of the organisation is working as effectively as possible.

At Data Culture Change, we focus on the long-term development of a data-driven culture, empowering organisations to use data effectively in ways that align with their artistic missions. We help ensure that you have the right systems and processes in place to manage data efficiently, enabling you to leverage it as a valuable resource for growth and innovation. With our expertise and the right tools, we guide you through the complexities of data management, ensuring that data is not only collected but also structured and utilised to drive informed decision-making and sustainable success.