Designed to provide strategic focus for Chief Executives, Boards and senior leadership teams.
Every venue has a unique catchment that includes traditionally underserved groups. How are you performing in parts of your catchment with a high proportion of older people? Or lower socio-economic groups? Or multiple deprivation? Or Global Majority?
Using anonymised box office data and census data at a small level geography, we create a multifaceted sketch of what your audience looks like now and how it has changed over time that you can use to inform your plans internally and your conversations with funders and stakeholders.
We provide you with advice and recommendations on where and how to find new customers and then build loyalty to both make your audience base more reflective of your catchment and your organisation more financially resilient, driven by data and sector experience.
"Data Culture Change gave us a rich and comprehensive evidence base of the geographic and demographic profile of our current audiences and participants. The insights have been invaluable. As well as highlighting changes to audience behaviour since the pandemic, their analysis is helping to define and steer strategic priorities for the organisation for the next five years. We’ll be able to use this study as a robust baseline to measure our impact."
Marianne Locatori, CEO, Newcastle Theatre Royal