Our (evolving) Products and Services

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It’s never been more important to understand and demonstrate who you are serving.  

Every venue has a unique catchment that includes traditionally underserved groups. How are you performing in parts of your catchment with a high proportion of older people? Or lower socio-economic groups? Or multiple deprivation? 

We can provide you with recommendations on where and how to find new customers and then build loyalty to make your audience base more reflective of your catchment. 

We help single and groups of organisations to use data to demonstrate their value and impact as well as the challenges they face.

From sharpening up how you can demonstrate the increasing diversity of the artists you work with to major reviews of trends in your sector, we're here to give helpful independent analysis and advice.        

Our team has decades of experience analysing pooled sales data from multiple-organisations. 

As well as turning data into compelling stories evidencing impact and change, we can provide cities and sectors with actionable insights from emerging trends.      

In any mission-driven business, robust use of data should be an invaluable tool to guide the way and spotlight success.

We’re here to help cultural organisations realise the potential of joining up the sources of data they currently have, fill any gaps, and place their data in the context of their peers. Our industry knowledge and experience saves organisation’s time and effort and ensures they have a robust foundation to track their progress and evidence their impact.

If you want a data-driven approach to tackling inequality and tracking change, we can help.

Our expert team can support you with both attracting and retaining diverse talent and  diverse audiences. 

Together we can design and deliver successful diversity and inclusion programmes, and evidence the positive impact on your organisation.  

Are you normal?

Collaboration and learning are fundamental to our culture. We believe we can achieve better and faster data-driven results by working in partnership.

If you are already working with partners or peers and would value some support or if you're interested in getting help at brokering a new partnership, we'd be delighted to help.   

Are you getting the most out of your sales team and on-line purchase flow? 

From strategic advice to mystery shopping and team training, we have decades of experience to share.

Using an audit of your purchase flow, mystery shopping calls and a review of transactional data, we’ll present our recommendations on how you can improve your sales channels to achieve your sales / fundraising targets and improve customer service. 

We can then train your team on how to deliver agreed recommendations. 

Struggling to find the right marketing, sales or development staff? 

We’re here to find top quality candidates for an affordable price. 

With you, we’ll agree your ideal candidate and role profile, we'll carry out a comprehensive search to find potential candidates and contact approved candidates on your behalf. Save time and money with our targeted recruitment service.

While our focus is on marketing, sales and development, we’d be happy to provide assistance wherever you need it.

Looking for a keynote speaker?

Data Culture Change's CEO David Brownlee has delivered provocative and insightful presentations at cultural conferences in the UK, France, Spain, Poland, Norway and Chile.